And the hoopla is over… for now!

Nikon’s new Mirrorless have arrived.

Nikon have officially released the pre production versions of the Z6 & Z7 (rather odd naming convention), to much fanfare.  However it seems at this early stage that they may have fallen well short of the mark in the introduction of these cameras.  Certainly if I were a current Nikon DSLR shooter I wouldn’t be considering a switch at this point.

Bearing in mind that these are pre production models we can assume that the final version will hopefully have some of the negatives addressed at the time of sales launch.

The following  would be very off putting if I were a prospective owner:

  • 15 minutes 4k record time ( there seems to be considerable confusion around this) this now appears to have been corrected to read 85 minutes.
  • Very short battery life – 330 shots per charge. (Seems to be a wrong statement given the adjusted video record time )
  • Very few lenses in initial offerings ( not too surprising ) By comparison Fuji Launched with 5 lenses & added 5 more in the following year.
  • Single card slot ( probably the biggest gaff Nikon made with these cameras )
  • No articulated screen, requires external screen for video recording, a huge omission for YouTube videographers and for those that need to see subject positioning while recording.
  • Uses focus by wire which is  not the best for video. DPreview preview video discusses this as well towards the end of the review.

While there is a lot on offer with these full frame cameras I personally dont see them having the appeal Nikon may well have been hoping for from professional photographers. Even with the available adaptor for existing F lenses from Nikon, I cant quite see Pro’s being happy having to use adaptors for everyday work although there are many who do or have done so in the past.2227030038

And lets be clear, these cameras are aimed at winning over the Pro’s to the new system, and to date I dont think Nikon have done enough just yet to achieve that or to worry the likes of Sony in terms of market share. Time will of course tell as it always does. One now has to wonder what Canon may have waiting in the wings, given that they have quite a bit of mirrorless camera tech  of their own from which to draw from.  Maybe a Full Frame version of the M50, which is proving to be a very popular camera.

Currently the prices here in New Zealand at the bigger retailers isn’t listed, which is wholly unacceptable given that pricing in other countries is known. There should not be a delay in pricing as it is obviously something Nikon would have or should have considered prior to the announcement of any new model. This is not just a failure by Nikon but with Camera launches here and in Australia from all manufacturers. I guess they are waiting on reactions from the northern hemisphere before confirming prices here. We will  have to wait as usual, but I find this practise reprehensible and wholly unprofessional.




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